I sort of went down a rabbit hole this week when I noticed something interesting in the comment section of several Animation Studios posts. See the Facebook comment below. It is a link to a petition to #SaveSplashMountain. I had no idea what it meant so I investigated. It is an online petition asking Disney … [Read more…]
This week the Animation Studio began promoting the new Disney Frozen podcast. They are blasting posts across all the Disney platforms to get as much synergy energy as possible. The missed opportunity that I saw this week was in engagement. For instance, as you can see from the IG post below, a follower asked if … [Read more…]
I asked a friend of mine who has a TikTok account to let me look at The Walt Disney Animation Studios account. Wow! There are a lot of videos and huge engagement. It is an all-encompassing site. I’m thinking I might need to re-think my old-versus-young theory as it relates to social engagement around the studio. Look … [Read more…]
Oswald is my favorite Disney character. But he didn’t start out at Disney. Oswald the ‘Lucky Rabbit’ was created by Walt Disney in 1927 when Disney worked for Universal Pictures. Unfortunately, Universal took over the IP of Oswald. This led Walt Disney to create another similar character, Mickey Mouse, which he used to star in … [Read more…]
After looking at these three platforms for several weeks it dawned on me: these are all the same content! It was a huge ah ha moment. One social media team is creating content for multiple platforms to engage as many people as possible. Meeting people where they are, like I mentioned in week one! What … [Read more…]
This week I focused my attention on how much the social team at the Animation Studio uses special days (national coffee day, national dog day, world princess week) as well as Disney nostalgia to engage their followers. Whether simply posting an old drawing, original cels or video, they engage the audience, while also reintroducing old … [Read more…]
For this project I decided to follow the Walt Disney Animation Studios. Not a traditional “product,” but it is something I’m passionate about and I wondered what they were doing to communicate with super fans, like me. My initial plan was simply to follow them on Facebook, Instagram and X. I personally don’t use TikTok … [Read more…]
